Edoftomo (2022-2023)

edoftomo, an abbreviation for 'Edge of Tomorrow,' embodies the future of fashion as we envision it. This brand serves as a comprehensive representation of sustainable fashion principles, incorporating everything from the use of recycled fabrics to the development of prototypes and after-use collection initiatives.

The project originated as a spin-off idea of Bongwha Cotton, a recycled cotton fabric manufacturing initiative. Edoftomo was created to showcase the quality and versatility of recycled fabrics through real-world applications, promoting sustainable practices in the fashion industry.

First conceptualized in December 2022 and developed through to the end of 2023, edoftomo benefited from the insights of several designers and art directors who contributed as advisors, helping to bring this visionary brand to life.

As the CEO and Creative Director of edoftomo, I led a team of three in managing every aspect of our brand's development across the entire value chain, from product design and sampling to production, sales, marketing, and after-service.

We produced our own recycled fabrics and garments thanks to Bongwha Cotton by partnering with factories across Korea. To ensure precision and quality, we developed detailed and rigorous order sheets that specified all production parameters and quality standards. Our commitment to excellence led us to conduct frequent factory visits for due diligence and quality assurance.

In addition to production, our team handled sales and marketing efforts in-house. We created product and mood photos and showcased them on our brand website, where customers could easily browse and purchase. Our products were also available through third-party shops and platforms. We managed our own Instagram and YouTube accounts, where we featured marketing contents, ran advertisements, and communicated directly with our customers.